loAded words
This piece of propaganda uses loaded words technique, which aims to make the viewer feel a certain way by creating a specific feeling. The words written on the Soviet propaganda piece during WWII can be translated as: “The people and the army are invincible!”. The word "invincible" serves to make the Soviets feel like their army can protect them, that victory is inevitable, and in the perspective of the government, it is used to calm down the citizens during times of crisis by ensuring their safety always. "Invincible" is similar to other words such as "best" and "new" in the sense that it's a word that forces us to feel a certain way, a word that society values in wartime.
The People and the Army Are Invincible! Digital image. N.p., n.d. Web. <http://russiatrek.org/blog/wp-content/uploads/2009/11/soviet-world-war-2-posters-6.jpg>.