glittering generality
This piece is an example of the glittering generality technique by using words that have positive connotations to rouse the little patriot in us with the picture of soldiers bravely wading through the river. This technique aims to use fluffy, "glittery" words that have generic meanings and make us feel fuzzy and happy inside, causing us to view the propaganda in a warm light. This particular piece makes us swell our chests with pride (Go Honor! Go Freedom!) without even knowing what the poster is about, and it is effective in that regard. Furthermore, if you look at the middle line: "came at a cost," you automatically feel like you owe those soldiers something, yet you don't even know what they sacrificed--their lives? Their chocolate? Their free Sundays? And that feeling of owing transfers into the propaganda itself, where you feel like you owe something to the nation which has sacrificed so much--by enlisting.
An image advertising L.F. Steelworks. Digital image. N.p., n.d. Web. 28 Jan. 2015. <http://lfsteelworks.com/wp-content/uploads/2013/06/Poster-24x36-military-freedom-
horizontal.jpg>.